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Protecting Business Owners’ Right to Free Speech

In October 2017, a circuit court judge dismissed David Gersenson’s case against the Sleeping Bear Dunes Visitors Bureau after the bureau promised never to charge Gersenson the assessment in question. The Mackinac Center Legal Foundation hopes to continue the fight against this violation of free speech with another client in the future. For more information on the issue, read on.

CASE UPDATE: The case was dismissed after the Sleeping Bear Dunes Visitors Bureau dropped the room assessment on Gersenson’s property.

Case summary | Documents & Timeline | Photos & Video

Case summary

“I’ve been in business for over half my life. I’m 40 years old,” Gersenson said. “I’ve become a successful businessman. … I know what I’m doing in business.”

Gersenson said the arrangement infringes on him as a human being and as an American, and that he also disagrees with the bureaus’ procedures.

The United States Supreme Court has held that a person may not be forced to subsidize speech against his or her will, regardless of the message.

“An individual’s First Amendment rights are violated when they are forced to subsidize speech they disagree with,” said Senior Attorney Derk Wilcox. “Using the power of the government to force speech violates the right to free speech.”

Courts have consistently found that governments may not grant independent entities like the Sleeping Bear Dunes Visitors Bureau the power to compel business owners to subsidize commercial speech unless their industry is effectively controlled by the government through massive regulation or subsidies. The suit alleges that the state law authorizing the bureau is unconstitutional for the same reason.

The case was filed in the State of Michigan Court of Claims and names the bureau and Steve Arwood — president of the Michigan Strategic Fund, which approves actions taken under the Community Convention or Tourism Marketing Act — as defendants. The suit seeks a declaration that the tax is unconstitutional, as well as nominal damages.

In 2016, the Mackinac Center filed a similar lawsuit on behalf of resort owner George Galbraith against Arwood and the Indian River Area Tourist Bureau. It dismissed the suit in the fall after he sold his property.

Result

In October 2017, a circuit court judge dismissed Gersenson’s case against the Sleeping Bear Dunes Visitors Bureau after the Bureau, in court, promised the judge that it would not assess Gersenson in the future or seek past-due amounts. This removed Gersenson from having to pay the local tourism tax.

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Featured media

  • Crains: Michigan Inn Owner Sues Over 5 Percent Tourism Tax (Glen Arbor)
  • Record Eagle: Hotelier Balks At Visitor Bureau Mandate (Glen Arbor)
  • WEMU: Lawsuit Challenges Tourism Fees in Michigan (Indian River)
  • CapCon: Lawsuit Challenges Forced Payments for Tourism Bureaus (Indian River)
  • Petoskey News: Resort Owner Files Lawsuit Against Indian River Tourist Bureau (Indian River)
  • Interlochen Public Radio: Free Speech Lawsuit Could Affect Michigan Tourism (Indian River)
  • Up North Live: Indian River Resort Owner Files Lawsuit (Indian River)
  • 9&10 News: Cheboygan County Resort Owner Files Lawsuit Against Tourist Bureau (Indian River)

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Documents & Timeline

June 2016

  • Indian River Complaint June 29, 2016

  • Press Release Announcing the Indian River Case June 29, 2016

October 2016

  • Mackinac Center Dismisses Indian River Suit After Plaintiff Sells Property October 6, 2016

February 2017

  • Glen Arbor Complaint February 15, 2017

  • Press Release Announcing the Glen Arbor Case February 15, 2017

October 2017

  • Press Release Announcing the Case Dismissal October 12, 2017

Photos & Video

Video

Taxing My Free Speech

February 15, 2017

Forced Advertising Tax on Michigan Tourists

August 1, 2016

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