Recent numbers indicate the Pure Michigan campaign doesn't deliver the return on investment suggested by organizations like the MEDC -- in fact, Director of Fiscal Policy Michael D. LaFaive suggests the hotel and motel industry sees $0.01 of increased business for every $1.00 spent on Pure Michigan.

LaFaive published an editorial in the June 7 edition of the Times Herald to explain the numbers and rebut accusations made by the Michigan Lodging and Tourism Industry Association. 

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