Larry Hembroff, Ph.D., joined the faculty of Michigan State University in 1987 after nine years in the sociology department of Radford University in Virginia. He established MSU’s Office for Survey Research in 1988 and oversees the office’s methodological approaches, including sampling designs, training, questionnaire development, data collection, data processing and analysis. He has published several monographs and numerous research articles in such journals as Social Psychology Quarterly, Social Forces and the American Journal of Sociology. He can be reached via hembroff@msu.edu.

By Dr. Larry Hembroff

Understanding Public Opinion Surveys