It is hard being deprived of useful information. The Michigan Economic Development Corporation claims the state’s $34 million in annual spending for “Pure Michigan” advertising produces high returns on investment. The analyses, however, rely on a dark methodology. Like the redacted text on the other side, taxpayers and others are not permitted to know how the ROI figures are calculated. This secrecy is unfair to taxpayers and makes a mockery of the MEDC’s claims for success.
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