Advancing parental school choice in Michigan will require an organized coalition of concerned parents, educators, citizens, lawmakers, and opinion leaders working together to create a favorable climate for change. Amending a state constitution (required for substantive change in Michigan) is almost always an arduous and controversial task, but if advocates effectively organize to win, the appeal of school choice to voters will overshadow the vast amounts of money that will probably be spent to defeat it.

The following five strategies are important components of a successful pro-school choice campaign. Most activists are not equipped to excel at each and every task; however, if every member of a coalition were to contribute to just one aspect, all tasks could successfully be accomplished through an organized effort.