Black Thursday shook Michigan harder than almost any other
state. Stocks of auto and mining companies were hammered. Auto production in
1929 reached an all-time high of slightly more than five million vehicles, then
quickly slumped by two million in 1930. By 1932, near the deepest point of the
Depression, they had fallen by another two million to just 1,331,860 — down an
astonishing 75 percent from the 1929 peak.
Thousands of investors everywhere, including many
well-known people, were hit hard in the 1929 crash. Among them was Winston
Churchill. He had invested heavily in American stocks before the crash.
Afterward, only his writing skills and positions in government restored his
finances.
Clarence Birdseye, an early developer of packaged frozen
foods, had sold his business for $30 million and put all his money into stocks.
He was wiped out.
William C. Durant, founder of General Motors, lost more
than $40 million in the stock market and wound up a virtual pauper. (GM itself
stayed in the black throughout the Depression under the cost-cutting leadership
of Alfred P. Sloan.)