LaFaive Tourism OpEd Published in the Times Herald

Pushing back on accusations from Michigan's tourism lobby

Recent numbers indicate the Pure Michigan campaign doesn't deliver the return on investment suggested by organizations like the MEDC -- in fact, Director of Fiscal Policy Michael D. LaFaive suggests the hotel and motel industry sees $0.01 of increased business for every $1.00 spent on Pure Michigan.

LaFaive published an editorial in the June 7 edition of the Times Herald to explain the numbers and rebut accusations made by the Michigan Lodging and Tourism Industry Association. 

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