GOODRICH, Mich. - Goodrich is looking to increase revenue by placing targeted advertising inside of its school bus fleet, according to the Chicago Tribune.
The district would screen the ads, which would be placed above the windows on buses. There would be no start up cost for the district and it would receive a percentage of profits, the Tribune reported.
Parents in Goodrich have mixed feelings.
"I don't care how much money it would generate, there should be no advertising on the buses," parent Mark Griffiths told The Flint Journal, according to the Tribune. "These kids are bombarded with advertising already. The buses should be a safe haven. Every time you turn on the TV there's advertising for kids. ... I don't think we need any more of it."
Ypsilanti schools experimented with advertising on its buses, but decided not to renew the contract, according to the Tribune.
Chicago Tribune, "Flint-area school district mulls ads on buses," Sept. 7, 2008
Mackinac Center for Public Policy, "The Six Habits of Fiscally Responsible Public School Districts," Dec. 3, 2002