Identify potential allies and build coalitions with them.
Encourage others to target clubs and organizations to which they belong to spread the message and gain the support of fellow members.
Financially support organizations that are already advancing school choice.
Create a local school choice group. Print letterhead with respected leaders listed. Plan regular meetings to discuss strategy. Link everyone in the group via telephone, e-mail, and fax.
Create a Web site for the group with links to school choice organizations throughout the state and nation.